Dash Technologies Helps Revolutionize the Movie Ticket
Buying Process

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Company Overview

Our client, FilmFest Theaters is a growing leader in the film & entertainment industry. Becoming successful through its dedication to customer engagement and retention, it has quickly expanded throughout the Midwest.


FilmFest Theaters’ initial application developer had left them with errors and a generalized format for their application, MovieCaddy. However, FilmFest Theaters wanted to create a new iteration of MovieCaddy, which catered specifically to each customer’s need. Because of this, there were a few, specific problems FilmFest Theaters wanted Dash to address, such as:

  • Users were unable to filter movies based on both their desired times and specific locations.
  • Users were unable to receive the full benefits of the application, as the initial iteration had errors in its code and regularly crashed.
  • The first iteration was informational, not interactive.


After FilmFest Theaters reached out to Dash Technologies Inc. for assistance in creating a seamless, user-centered app with a more customized movie-going experience, Dash delivered with the following solutions:

  • List of Latest Released Movies – Here users can choose from a list of all the latest released films and find just the right movie for whatever mood they’re in.
  • Theater Selection – Provides users with a list of movie theaters in their city to select from, even if they aren’t FilmFest Theaters’ locations.
  • Showtime Selection – This application allows users to choose from the various showtimes available for any movie in a theater.
  • Seat Availability and Reservations – Using this application, users can check the seat availability and reserve where they want to be seated.
  • Graphical User Interface – Allows both tech savvy and non-tech savvy people to easily navigate the application.
  • Online Payment Gateway – Online ticket purchasing using their credit and debit cards provides users with a secure payment gateway.

Features and Specifications

We delivered a highly customizable solution with an elegant, clean interface.


MovieCaddy is expected to be released in early 2021, and FilmFest Theaters already has a plan to update the app with new features, such as:

  • Caddy Club Programs – Integrated membership club programs, including extra benefits like coupons and last-minute ticket booking.
  • Tier Structuring – Depending on the ticket class like platinum, gold, or silver, users can pay different rates to receive different promotions, such as the Caddy Gold Box, which features promotional items from films they have previously seen.

About Dash Technologies

Dash provides Development as a Service (DaaS), delivering programming and coding on a project basis that connects machine learning, data science and artificial intelligence to apps, websites, existing products, or future concepts

Whether you’re a start-up or a Fortune 500 company, we’ll deliver programming and coding tailored to your project, so you can focus on the vision—and let us handle the execution. Want to see what we can do for you? Contact us at

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