Nearly every business in nearly every industry is trying to figure out how to leverage AI to meet its business goals. The mobile applications industry is no exception to this. With the growth of smart applications (like Alexa and Cortana) and technologies, mobile applications have to be smart enough to adapt to an evolving environment and serve the needs of their users. Artificial intelligence is largely the driving force to make these apps smarter.
According to The McKinsey Global Institute, a tech analytics leader, there are five broad categories of AI: computer vision, natural language, virtual assistants, robotic process automation, and advanced machine learning. The institute predicts that by 2030, 70 percent of companies will have adopted at least one type of the technologies mentioned previously.
What Is AI and How Does It Work?
AI is widely talked about, but what is it exactly and why should we care? To put it simply, AI, or artificial intelligence, is a precise computer system that can do things normally done by people. AI technologies offer a high level of intelligence by analyzing real-time information in regards to manual human actions as well as behavior.
AI consists of the following sub-disciplines:
- Machine learning
- Language processing
- Machine vision
- Context management
AI Takes the App Revolution to New Heights:
AI has a comprehensive multidimensional impact on the app industry, which results in mobile app developers integrating more AI in their apps. From just being a tech buzzword to now executing cognitive functions expected from humans, the AI app revolution is here to stay.
Artificial intelligence has proven to be useful for the success of numerous apps. Functioning as more than just a niche smart technology, AI is used to fix critical issues in order to better serve users.
Similarly, AI is tremendously helpful to draw actionable insights about users to achieve desired output. Businesses these days are integrating AI with their solutions to deliver top-notch data-centric services in multiple ways:
- Drive a lot of user information
- Fix behavioral pattern issues
- Analyzing the user data pattern
- Draw deep insights about users
- Provide better personalization
How AI is Revolutionizing the Mobile App Industry:
Real-time Translations: Modern-day mobile app translators are accurate and handy, but these apps need strong internet connectivity to work powerfully. Artificial intelligence can provide a real-time translation that does not rely on the internet. Using AI in translators improves the mobile app performance by translating words in real-time, and it can help users to understand both terms and sentence formations.
Facial Unlocks: First launched by Apple in September 2017, FaceID was the newest have to have feature people wanted for unlocking their phones. The first generation of facial recognition had some problems based on manual data collection and processes, but the new generation of Apple’s iPhone devices uses AI-based algorithms for facial recognition with added features and functionality. Now, a user can easily unlock their phone even if he or she changes looks.
Enhancing Search: Text searches may be the norm, but we’re at the beginning of visual search technology. Smartphone developers are using AI to develop voice and image recognition for augmented mobile app performances. Google has already started executing the idea with its AI-based solution known as Google Lens. By incorporating visual search technology, users can simply take a picture of any product, and it will tell you the details of the product without having to actually look it up.
Image Recognition: Beyond the use of image recognition in search engine enhancements, there are other areas where image recognition is beneficial. Software developers are using AI to process digital images for all sorts of data extraction purposes. Image recognition, along with AI technology, can now classify license plates or diagnose diseases. Visually challenged people can take advantage of AI-based image recognition applications.
AI with IoT: The combination of AI with the Internet of Things (IoT) is powerful in making personalized experiences for users. When a client uses an app integrated with this emerging technology, a large amount of real-time data is collected. From each usage, AI is used to learn the client’s behavior patterns and offers services more streamlined and desirable for that specific client. This improves mobile app performance. Mobile app development along with IoT can lead to better utilization of resources with higher efficiency.
Emotion Recognition: AI provides yet another exciting technology that enables the reading and interpretation of human emotions. It uses advanced image processing and audio data interpretation to accomplish this. The technology captures human emotions through voice intonation and subtle speech signals combined with facial expression change recognition technology. Mobile app developers can use this technology to pair with existing apps to increase mobile app performance.
Enhanced App Authentication: Thanks to enhanced technology like artificial intelligence, blockchain, and machine learning, developers can look forward to a smoother authentication process and better user experiences. AI is increasingly being implemented in order to detect security threats like malware or adware attacks in real-time on mobile applications that involve in-app purchases. Enhanced app authentication dramatically increases mobile app performance by offering safe and secure in-app purchases.
Artificial intelligence is considered to become a significant contributor to the mobile app industry in the coming years. The impact of artificial intelligence in your mobile apps can not only give your users a completely personalized experience. but can be the major differentiator between your business and your competitor’s.
Want to know how mobile apps integrated with artificial intelligence can specifically help your business? Contact us to find out!
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